Piece for Inspirationfeed
View my article on Inspirationfeed: The Free Cycle: Every Market Incumbent’s Achilles Heel
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How to start building your communication foundation
I’ve read a few things that are a good touchstone for what I’m about to discuss. The Wheel of Time, by Robert Jordan, I would say is the most epic and amazing fantasy series ever. Brandon Sanderson,...
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One square to rule them all?
Compared to a few competitors, Squareup has it together. Their technology is clearly ahead of the curve, including adaptable HTML 5, modern CSS, clear and singular messaging for ease of pass-a-long....
View ArticleSocial networking strategies – broadcast & response (aka, push and CRM)
Well known brands have fans. The digital equivalent is a large following on Facebook, Twitter or even Youtube. Once the brand achieves a certain critical mass, there are two common strategies that the...
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